Kisure Sports News had acquired site kisure.co.ke for an undisclosed sum to stride into the direct-to-consumer market.
Kisure Sports News will assume 100% ownership of the Kisure Sports Site, which started in 2018 September. The site was acquired from a consortium of investors
Kisure Sports News says the acquisition will allow the company to rapidly increase both scale and reach in the global digital sports market. Kisure Sports has roots in Kenya and followers from around the globe.
The media company says it aims to fully integrate Kisure Sport’s live sports data, video news and video highlights from its catalogue of over 15 different football leagues and competitions.
Kisure Sports News says it will retain two key members of management. Alphonce Munjal, one of Kisure Sports’s original founders, will assume the role of Product and Content management, Lavine Oduck will continue as commercial and Sales manager and will also head the chief editors department. Lavine Oduck will report to Alphonce Otieno Munjal, who will also act as the CEO of Kisure Sports News.